But, how do I actually make one?"Īhh! The million-dollar question.
"Okay, so personas are really important to my business. More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow-up, and really anything that relates to customer acquisition and retention. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).Īs a result, you'll be able to attract high-value visitors, leads, and customers to your business, who you'll be more likely to retain over time. Accounting Alan.ĭo you know who your business's buyer personas are? And if so, how much do you know about them?īuyer personas are semi-fictional representations of your ideal customers based on data and research.
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